CMC Vellore Media Highlights

When Business as Usual Isn’t Working, Look to Nonprofits for Inspiration

“In the Covid-era, businesses must — and will — play an essential role in dealing with the hardships created by the pandemic. But to do so, they must also recognize how the ground has shifted under them: Inclusivity is more important than ever; there’s pressure on leaders to weigh social outcomes, as well as economic ones; and resources for achieving all of this are scarcer than usual. Existing approaches may not be sufficient to meet the challenge.” Read the full article in Harvard Business Review

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